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The Prescott Daily Courier | Prescott, Arizona

home : features : features November 24, 2015

6/28/2013 6:01:00 AM
Broker specializes in senior market
Ken Hedler/The Daily CourierDede Erceg, who has worked in real estate 10 years, stands outside her Garden Brook Realty office at 340 W. Willis St., Suite 2, Prescott.
Ken Hedler/The Daily Courier
Dede Erceg, who has worked in real estate 10 years, stands outside her Garden Brook Realty office at 340 W. Willis St., Suite 2, Prescott.
Ken Hedler
The Daily Courier

PRESCOTT - A 10-year veteran of selling real estate - who also is the second of three generations of her family working in the industry - has opened her first brokerage.

Dede Erceg (pronounced ur cee) said she recently opened Garden Brook Realty because she wanted to strike out on her own. She chose the name because she enjoys gardening.

She has three full-time agents as well as photographers on staff who take photos of homes and lead tours.

Erceg said she wanted to create a professional office but without "a stuffy atmosphere." She chose the location at 340 W. Willis St., Suite 2, because it provides easy access to her clients.

She specializes in serving seniors who are looking to buy homes to live in or for investments, or to sell their homes because they are downsizing. Retirees are moving here from California, New Jersey, Canada and even Costa Rica.

"Seniors are looking for a real estate office or individuals who can help not just with selling their home but help them with finding movers (and) elder law attorneys," Erceg said. "Sometimes they are selling their home to get in an RV and travel."

She said some clients are buying their first homes at age 70.

"There is really no stereotype for seniors," Erceg said.

Erceg, who grew up in Angels Camp in the Mother Lode of the Sierra Nevada Mountains in California, arrived in Prescott three decades ago to attend Embry-Riddle Aeronautical University.

She went into real estate after working 17 years at the Safeway store on White Spar Road, where she rose to store manager.

Erceg said she has found real estate to be more personable than managing a store.

Customers casually said "hi" to her at the supermarket, Erceg said, adding by contrast, "But here you create friends. It's just more fun."

She and her husband John, a retired pilot turned home inspector, live in Chino Valley and have two daughters: Angela and Heather.

Her father, Jim Cotter, sold real estate for 30 years in Northern California and now lives in Chino Valley. Daughter Angela, 25, also received a real estate license, but is attending Arizona State University with plans to enter the medical field.

Erceg said she wants to keep her real estate office small.

"I want to keep it personalized, focused more on quality than on quantity," she said.

She plans to host a used-book sale to raise money for the Prescott Meals on Wheels program from 9 a.m. to 1 p.m. Aug. 3.

Garden Brook Realty keeps office hours from 9 a.m. to 5 p.m. weekdays. For more information, call 710-0020, or log onto

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