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home : opinions : opinions February 06, 2016

11/22/2012 10:00:00 PM
Editorial: Shop local this holiday season
The Daily Courier

The day after Thanksgiving is arguably the biggest shopping day of the year. Retailers anticipate hauling in business today, accounting for as much as 40 percent of their annual revenue.

And, while great deals are to be had, remember they also are available at the local, mom-and-pop stores.

To drive that point home, literally, the Prescott Chamber of Commerce will participate this year in a nationwide event to encourage shoppers to patronize small businesses. On Saturday, as part of the "shop small" promotion, the Chamber will showcase member businesses and their special offers - presenting $25 American Express gift cards, as well as Shop Small tote bags, to 200 people who are the first to arrive at the chamber.

"Black Friday tends to focus on the larger retailers, and the small-business push created a day for local businesses," said David Maurer, chief executive officer of the chamber. The event will begin with shoppers arriving at 9 a.m. Saturday at the chamber office, 117 W. Goodwin St.

The idea of shopping "small," however, does not end there. Remember to shop "local." Your dollars spent in locally owned businesses have at least three times the impact on the community as dollars spent elsewhere, according to studies by Angelou Economics and the Institute for Local Self-Reliance. When shopping locally, you simultaneously create jobs and sales tax revenue, as well as help promote the community.

We live here because the Prescott area is unique. By choosing to support a local business, you help maintain the area's diversity and distinctive flavor. Besides, a marketplace including many small businesses is the best way to ensure innovation and low prices over the long-term.

Remember to shop local, and be courteous to other shoppers. It is the Christmas shopping season, after all.

Related Stories:
• Prescott Chamber handing out gift cards for Small Business Saturday

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Reader Comments

Posted: Monday, November 26, 2012
Article comment by: Quality or Quantity

I would rather spend a little more for the quality of the items our local stores provide. If you want quantity and a cheap product, go to the chain stores. I think our local stores provide enough choices, like they did along ago when products lasted longer.

Posted: Sunday, November 25, 2012
Article comment by: Shop Local

My way of shopping 'local' is by shopping at home on my computer. If the greedy local cities and towns didn't tack on the added percentage to the state rate, maybe they would keep some of the sales here. I don't pay the ridiculous tax rates. The truth hurts.

Posted: Saturday, November 24, 2012
Article comment by: John Citizen

I have and will continue to shop downtown to support our local stores and not the big chains that support China or other countries. Love Bashford Court and their quaint and personal touch when shopping. Love homemade candy over "boxed" junk any day and will provide my family with gifts from these stores for the holiday. Good shopping and have a healthy holiday!

Posted: Saturday, November 24, 2012
Article comment by: shop downtown

I shop Bashford Courts for those unique and special gifts

Posted: Friday, November 23, 2012
Article comment by: George Seaman

Thank you for mentioning that locally OWNED businesses keep more money in the local economy. It is not just the local store it is the locally owned story that benefits the community the most.

Posted: Friday, November 23, 2012
Article comment by: Bob Burton

"Shopping Local" usually means shopping at a local branch of a giant corporation.

It also means having trouble finding what you want. The smaller local stores have rather limited selection of merchandise.

Posted: Friday, November 23, 2012
Article comment by: Tom Steele

Any franchise will take more money out of the area than a private store. and the chain stores will take even more as their headquarters is located in another state most likely. A nice gift is gift certificates from local restaurants.

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