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The Prescott Daily Courier | Prescott, Arizona

home : business : business October 06, 2015

11/27/2012 10:00:00 PM
Clothing boutique brings touch of Scottsdale to Prescott
Matt Hinshaw/The Daily CourierChristina Alizy, owner of Christina’z Boutique, opened her store on Cortez Street this past September.
Matt Hinshaw/The Daily Courier
Christina Alizy, owner of Christina’z Boutique, opened her store on Cortez Street this past September.
Ken Hedler
The Daily Courier

PRESCOTT - Christina Alizy, who has worked in retail for 10 years, brings a touch of Scottsdale to a shop that she opened Sept. 1 at 119 S. Cortez St.

Chistina'z Boutique sells custom-made jeans for women with embellishments such as beads, crystals, feathers and turquoise jewelry. She also sells dresses and skirts, as well as accessories that include purses, handbags, boots and earrings.

Alizy said her boutique is "unique in that it is not so trendy. A lot of my items are timeless, but yet they are really fun."

The clothing appeals to women ranging in age from their late 20s to their 70s, Alizy said.

Some 75-year-old women dress "snazzy," she said. "It just blows me away. You just like them, and then you smile."

Alizy said her store draws local residents and visitors alike - women "who want to wear something special for a wedding or another event."

Her business manager, Kevin Scheevel, noted, "It's not formal wear at all. It is nicer, higher end."

The clothing and accessories have a wide price range, with skirts starting at $49, Alizy said. Earrings range in price from $12 to $79.

"People always say, 'You are so reasonable, Christina,'" Alizy said. "It does not matter if (the customers) are wealthy or have little money."

A native of Schweinfurt, Germany, she immigrated to the United States as a teenager. While still living in Germany, she had a dream of opening her own boutique.

The dream became a reality after Alizy spent 26 years managing dental offices. She opened her first boutique in Ahwatukee, and later moved to Scottsdale.

Alizy named her former boutique Zeeba, which means "beautiful" in Farsi.

She said "lots of life changes" brought her to Prescott in November 2011.

"I have friends who live here, and I just thought this is a good place," she said. "I don't like big-city life. It is a cozy little town."

Alizy set up shop in a 1,500-square-foot building that formerly housed the Goldwaters department store.

Besides selling women's clothing and accessories, Christina'z hosts meditation classes on the first and third Tuesdays of the month for a donation.

She said she plans to host fashion shows at her store, and Scheevel commented, "We want to partner with other businesses and do benefits."

Christina'z Boutique maintains business hours of 11 a.m. to 6 p.m. Tuesdays through Saturdays, noon to 4 p.m. Sundays, and other times by appointment. For more information, call 778-0528.

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Reader Comments

Posted: Thursday, November 29, 2012
Article comment by: Welcome To Prescott

Just found this shop last week while walking in and out of every shop that excepted American Express cards for Small Business Saturday. Had great selection of fun and one of a kind items. Will be back to this store.

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