11/15/2012 9:50:00 PM 'Flight' rescheduled: Movie goes on and off the radar in PV
Robert Zuckerman/The Associated Press In Paramount’s “Flight,” Denzel Washington portrays Whip Whitaker, an airline pilot who, despite being drunk and high, manages to bring down a rapidly deteriorating plane in a daring emergency landing on what should have been a routine flight. The movie opens (reopens?) in Prescott Valley today.
Prescott-area residents who want to see the popular movie "Flight" have been a bit confused about how to do it.
The Harkins Theatre in Prescott Valley advertised it was showing "Flight" on the movie's opening weekend Nov. 2-5, then removed it from its daily ads in The Daily Courier. Movies generally run at least a week there, or longer when they're as popular as "Flight." It was ranked #2 for nationwide revenues on opening weekend.
Harkins' weekly email to The Daily Courier newsroom said the movie was running Nov. 2-7.
Harkins spokesman Bryan Laurel said the movie did run several days in Prescott Valley, but then Paramount Pictures Corp. decided to stop the run.
One PV resident contacted The Daily Courier to say she was waiting a week to see the movie so the theater would be less crowded, and she was disappointed to see the ad say it was no longer showing. She wanted to know why.
A Paramount spokesman referred calls to an Arizona marketing partner, who later said Paramount told her that the movie never played in PV on opening weekend but it would start showing there today.
Paramount has not responded to questions about why "Flight" was temporarily cancelled or delayed in PV.
Harkins' website on Tuesday advertised that "Flight" was showing at all its theaters except in Prescott Valley and Yuma. It said the movie starts today at its PV and Yuma theaters.
A PV Harkins manager confirmed the movie is showing today, but wouldn't answer other questions such as whether it already played there or not.
An unnamed manager told a Daily Courier executive attending the theater recently that Paramount suddenly cut in half the number of theaters where "Flight" is playing without giving notice to Harkins. The manager surmised that Paramount was making a strategic move to bring the film back to more theaters during the upcoming holiday weekend when more people are likely to see it.
Moviegoers might want to call 775-2284 to confirm the movie is showing before driving to Harkins.
The R-rated drama stars Denzel Washington as an alcoholic pilot.
Anheuser-Busch has asked Paramount to obscure or remove its Budweiser logo from the film, which shows Washington's character drinking a Bud while driving a vehicle.
Courts have ruled that films can feature products without permission as long as they have artistic relevance, according to the Associated Press.
Posted: Saturday, November 17, 2012
Article comment by:
Best film of the 2012!
Posted: Friday, November 16, 2012
Article comment by:
I emailed Harkins on Oct. 31 after noticing that this movie was not listed on their website for PV. Here was their reply.
Dear Mr. There,
Thank you for your email and for the chance to assist you.
Paramount, the studio distributing Flight, made the decision to release the movie on a smaller scale than originally anticipated. If this film performs well at the box office Paramount may change their release platform and they could then expand the film to more locations. We have already asked Paramount to expand to more of our theatre locations, including Prescott Valley and will continue to pursue this.
Thank you again for your email and for your patronage, we’ll see you at the movies.