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The Prescott Daily Courier | Prescott, Arizona

home : latest news : latest news October 13, 2015

6/8/2014 6:00:00 AM
Retail boom: Prescott Valley registers ringing up a record year
The Daily Courier/fileCrowds pour in at the grand openings of Sprouts, Walmart and Dickís Sporting Goods this year.
The Daily Courier/file

Crowds pour in at the grand openings of Sprouts, Walmart and Dickís Sporting Goods this year.

Tom Scanlon
The Daily Courier

It's fitting that the latest store off Highway 69 is Sprouts Farmers Market, as the Prescott Valley economy is growing fast.

In the last year, hundreds of jobs have been added in Prescott Valley. And the town is on pace for another record-breaking retail year.

"Last year, we had a record retail year. This year we're up 13 percent over that," said Greg Fister, Prescott Valley's economic development manager.

Last year's total retail sales of $273.6 generated $6.38 million in tax money for the town. (The town collected another $5.1 million in non-retail sales tax last year.)

This year, Fister said the town's total retail sales should crack the $300 million mark for the first time, with a projected $310 million. The comparisons are for fiscal years, beginning July 1 and ending June 30.

In the last year, Prescott Valley has had a strong influx in retail, with the opening of Tractor Supply Company, Dick's Sporting Goods, Walmart, Culver's and now Sprouts, which opened Wednesday. National department store T.J. Maxx is next, to open a store between Sprouts and Dick's in late summer or early fall.

With Walmart leading the way, the new stores are "helping us retain sales dollars," Fister said.

Even before the big newcomers landed, PV has been on the upswing in retail sales. After a $245 million retail sales year in 2007, the recession hit Prescott Valley as elsewhere. But by the fiscal year ending June 30, 2012, PV had topped the $250 million retail sales mark. Last year, the total retail sales in the town was nearly $275 million.

Beyond tax dollars, the new stores have been a boost for those looking for work.

With the 147,000-square-foot Walmart leading the way with more than 300 employees, about 500 people have been hired by the five stores that opened in Prescott Valley in the last year.

This week, Sprouts put 100 employees to work.

Why did Sprouts choose Prescott Valley over, say, Prescott (where it was being courted by the Lakeview Plaza developer)?

"Prescott Valley provided a great real estate opportunity," said Donna Egan, a company spokesperson. "We have an accessible store close to other retailers."

Additionally, the population base was attractive to the Phoenix-based company.

"We certainly analyze community demographics before making a decision to open a store," said Egan. "We look at general demographics, education, income level, number of houses."

And the Town of Prescott Valley itself is sprouting. Prescott Valley was incorporated in 1978 with a population of 1,521. According to the 2010 Census, its population had grown to 38,822, just behind Prescott's population of 39,843. Fister said that, as of last July's figures from the state, Prescott Valley's population was up to 39,667.

He noted that, not too many years ago, Prescott Valley residents had to drive to Prescott and beyond to do their shopping.

"We knew Prescott Valley had a need for 24/7, one-stop shopping, and that's been proven by the strong customer," said Kevin Ray, manager of the PV Walmart that opened in January. "We're thrilled to be here, proud to be part of Prescott Valley's record-breaking year for retail sales and confident in the economic future of this community."

Follow Tom Scanlon on Twitter @tomscanlonpress

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Reader Comments

Posted: Monday, June 09, 2014
Article comment by: Tom Steele

Town Manager Larry Tarkowski's management from 2005 and a 20 Million surplus kept us out of trouble through the bad years. New retail is still giving back 50% of our sales dollars to developers for 6-12 more years. what we need is industrial jobs paying much better than retail stores. The Republicans in the legislature need to start talking to Democrats and convincing them a cut in "one" business tax could bring in thousands of California companies raising our tax base and wages for the whole state. Year around sustainable jobs would help everyone and raise more taxes to pay for our public services without raising our taxes.

Posted: Monday, June 09, 2014
Article comment by: Dear Granville Gran

Another great concept...

perhaps our young women will also have careers in the trades.

Posted: Sunday, June 08, 2014
Article comment by: william gauslow

Good for PV. To the cynics. Take a week off. Count your blessings.

Posted: Sunday, June 08, 2014
Article comment by: Granville Gran

@ Ronald Raygun

The success of Prescott Valley is in no part due to the shameful thing in chief.

PV has survived and thrived in spite of it.

And, if we buy local, and hire local by hiring LEGAL workers to do work on our homes, etc. we will continue to thrive and provide jobs for our residents. Our young men will have careers in the trades!!! What a concept!!!

Posted: Sunday, June 08, 2014
Article comment by: Granville Gran

I shop Prescott Valley and love it! Shopping is easy with all the stores I need within a short drive of each other.

As for low paying jobs, retail sales jobs and fast food jobs were never designed to support a family. Only because our economy has been so badly managed are people looking for these jobs to support a family.

I would say to the young, don't have kids before you can support them. Learn a skill and become proficient at it so you can support yourself before bringing children into the world.

And, good jobs ARE hard to find. Know what kind of employment you need to prepare for in your community. There are courses in Radiology, Phlebotomy, and numerous machinist, auto repair, etc. jobs for which anyone can spend some time to learn. These are jobs that can be done anywhere you go.

If you don't like that so many of our jobs are given to recent immigrants vs. Americans who may have been out of jobs for years, you can contact your representatives ~ not that they care.

All in all, a part time retail positions were never intended to support a person let alone a family. They were geared toward part time student employees and teenagers working as seasonal workers. Now we see adults in those jobs more often than not.

Happy shopping in wonderful Prescott Valley!!!

Posted: Sunday, June 08, 2014
Article comment by: Eric Arizona


Posted: Sunday, June 08, 2014
Article comment by: Dear JL

I suggest you read the article.

"People don't stop in PV"? Yet "the registers are ringing up a record year".

Your statement can't possibly make ...

Posted: Sunday, June 08, 2014
Article comment by: Doug W

Iíve lived in the area for 25 years and within that time Iíve seen Prescott Valley truly blossom from the days of dirt roads.

For those who are complaining about low-paying jobs, I too wish that these jobs would pay more but I look at it this way and Iím sure a lot of other people with these jobs do too,

A low-paying job is better than a no-paying job.

Posted: Sunday, June 08, 2014
Article comment by: proud to live in pv

... I say bravo to Prescott Valley for being consumer wise and consumer friendly. PV is making smart choices. I don't feel sorry for those who hate having to drive to PV. Give me a break, you have to drive six miles or so to do some shopping. Way better than driving the 100 miles to shop in Phx. I wish Prescott Valley would vote to change it's name. No need to have Prescott in their name. PV can stand proudly on it's own.

Posted: Sunday, June 08, 2014
Article comment by: Chuck Bordenave

All right, more sales tax give aways to developers, can't wait. Now the town can more easily pay for Tim's Arena, for the Fain's hockey team. Of which the town has been paying big legal fees to an LA base attorney, to defend a federal lawsuit for fraud brought by Allstate, over the financing of the arena, but has no say so on its running.
You never hear updates about that. Oh and yes, Laura Lee, can buy more worthless art, and construct more outrageous public buildings, while the regular Joe has to beg for attention and funds, for regular civic projects.The planners say they want good jobs for
youngsters but the do just the opposite when it gets down to it. Grow government, Grow government, increase the tax base. NOT.

Posted: Sunday, June 08, 2014
Article comment by: Ginger Snaps

I do believe we have enough food markets, how about a Barnes & Noble, educational places to read, and educate ourselves.

Posted: Sunday, June 08, 2014
Article comment by: GONE FISHING


Posted: Sunday, June 08, 2014
Article comment by: Retired Businessman

This article suggests that Prescott Valley retail sales reflect a booming economy as a result of the upswing in prosperity of Prescott Valley residents.
It fails to compute how much of the increase in Prescott Valley retail sales is a result of consumers in Prescott and the surrounding areas that no longer shop in the town of Prescott.
The $275 million dollars in retail sales reflects a shift in consumer shopping locations and not so much a proportionate rise in economic prosperity in the "Tri-City" region.
While Prescott Valley and the business corridor between it and Prescott Town may be on a retail upswing, one only need to see the rise in commercial property vacancies and empty buildings in Prescott Town.
Enter the "No Spin Zone".

Posted: Sunday, June 08, 2014
Article comment by: GONE FISHING


Posted: Sunday, June 08, 2014
Article comment by: Earth to John Dow

Hello? There are jobs right here in the Tri-City area. You don't need to "know" people to find a job. You've got to WANT to work before you will find work. Many HS graduates have no desire to enter the workplace and start their independent lives. Video games, hanging out and sponging off the parents till age 30 seems to be the new norm.

The handouts from the government don't help either. But then again, this is the grand liberal plan.

Posted: Sunday, June 08, 2014
Article comment by: Keep it up! Grow and grow and grow.


Posted: Sunday, June 08, 2014
Article comment by: A Thought

All these big-box retailers take profit out of the area, create low-paying jobs, and homogenize our world. I wish our public servants would get creative.

Posted: Sunday, June 08, 2014
Article comment by: Hey Just Saying

Do you believe in the $10.10 or $15.00 minimum wage. I DO!!! and I am retired....
Only real way to jack up the economy.
Keep holding people down just for Corporate and CEO profits.

Posted: Sunday, June 08, 2014
Article comment by: local guy

Since the large retailers are coming in droves, I guess the city fathers won't be giving out any more of my tax money to them as "incentives", right? Yeah,... that's what I thought. Expect many more upcoming articles on how PV Mayor and Council will be spending $$$ like crazy...

Posted: Sunday, June 08, 2014
Article comment by: J L

Michael West...Prescott Valley will NEVER be Prescott in any way shape or form! There's a reason why people DON'T stop in PV and go to HISTORIC Prescott! Prescott Valley needs to rename itself Glendale North with all the strip malls that they are building...

Posted: Sunday, June 08, 2014
Article comment by: Nancy and Brian Biggs

Congratulations Prescott Valley! This little town is growing up. Will there be a celebration when the population surpasses Prescott?

Posted: Sunday, June 08, 2014
Article comment by: john dow

I don't know how they can say all this I know lots of people who need work here in pv but they don't find any work. young people who have high school educations graduates who still can't find work. they must know some one at the job's you know what I mean !!!!

Posted: Sunday, June 08, 2014
Article comment by: Way to go PV!

After relocating here three years ago, we are so proud to be a part of the vibrant town of Prescott Valley! We have found our forever home and love it.

Congratulations PV! Keep up the great work!

Posted: Sunday, June 08, 2014
Article comment by: Just Saying

More low paying jobs. The town only cares about sales tax. How about some good jobs. The groups who helps bring the jobs here only care about the sales tax. So they can get there share. Fifty low paying jobs make them more money then twenty jobs that pay $35000 or more. Your tax money at work to help others in a small group increase there income. You will get the group who say get a better education the ones who do are so far in debt they are not much better off then the ones who did not go to college. The American dream is becoming a thing of the past. This is why most of the younger generation does not care about this country!

Posted: Sunday, June 08, 2014
Article comment by: Michael West

This article shown that Prescott is DEAD. Good job for promoting good growth Mayor and City Council. I hate going to Prescott Valley for things, but that seems to be where the retailers are going, because you folks make everything so difficult to obtain here. Way to look out for us.

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